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Zeiss Ikon was a photographic camera producer, result of a merge of three other important makers. It had a difficult to overestimate role in the history of photography. This book is about its last decades and analyses how its incredibly diversified offer, in concepts and formats, ended up being unbearable and in conflict with profitability. It…

The book first deals with the mergers that originated the giant Zeiss Ikon and then analyzes company’s extensive portfolio until the beginning of World War II. It is interesting on commenting the strategy, the mistakes and successes of what was arguably the most innovative camera manufacturer in the first half of the twentieth century. From…