The book first deals with the mergers that originated the giant Zeiss Ikon and then analyzes company’s extensive portfolio until the beginning of World War II. It is interesting on commenting the strategy, the mistakes and successes of what was arguably the most innovative camera manufacturer in the first half of the twentieth century. From their concepts and designs, which intended to meet everything and everyone, can be traced virtually all the most specialized branches of the sector in the following decades.
It is a valuable source for anyone who wants to identify and possibly date models of old cameras made by Zeiss Ikon.
Can be found new or used in Amazon.